HATS OFF
SLASH'S HAT STOLEN!
REWARD OFFERED BY BC ETHIC
Los Angeles, CA -- March 4, 2005, -- Velvet Revolver guitarist Slash (ex-Guns N' Roses) is getting 
help from his licensee in an effort to recapture his stolen top hat. 
"Someone stole my hat at the Grammy Awards. I've worn that hat for
twelve years," said Slash. "It's my lucky hat and I want it back," he continued.
BC Ethic apparel has stepped in to assist in the return of the missing hat. "The hat is a vital part of our 
marketing strategy for the licensing deal we have just inked with Slash," said Mark Zacher, CEO of 
BC Ethic, best known for its vintage T-shirt and co-branding with some of history's most famous rock bands.
Slash's missing hat was to be replicated and personally signed by
the performer, for display in retail stores nationwide to coincide with the release of the
Slash line -- a fifteen piece collection of T's, knit tops and hats.
"We are offering a reward to whoever has the hat," said Zacher.
We want it back. And we want it back now," he said.
A reward line has been set up at BC Ethic. If you have information
call (310) 887-7077.